Founded in 1976 as a craft business, Pretty has evolved through a process of vertical integration that has enhanced quality and production efficiency.
About Us
Our History
Pretty Mode was founded as a craft business in Carpi in 1976, in the heart of one of the most important textile districts in Italy.
Passion, innovation, research, and attention to detail have always been the foundation of our work: from the search for fabrics and accessories, to the study of finishes and treatments, from the design of the first prototypes to the creation of samples and production.
To our Italian and international clients, we offer our know-how and consultancy, building relationships of trust that last over time.
About Us
Product
After the early years during which the company focused on designing elegant and cocktail collections, product development has dynamically followed market demands, evolving towards increasingly organic collection concepts, up to the current total look proposals.
Currently, all types of typical garment products are handled, with full capability to work with silk fabrics, both solid and printed, jerseys, woven fabrics both rigid and stretch, and technical materials.
About Us
Technologies Used
The company uses Lectra CAD workstations for the study, creation, development, and placement of patterns made for our clients. The in-house cutting room features a double line of spreaders and state-of-the-art Lectra automatic cutters, capable of performing single-sheet processing for the production of unique pieces with absolute precision.
Starting in early 2025, Pretty Lab will be launched — an internal production line equipped with sewing machines (straight stitch, overlock, blind stitch, zig-zag, AMF stitching, and various machines for finishing and special stitches), steam ironing stations, and a line for garment inspection and testing.
About Us
Know-how
Pretty is able to support and assist clients in the creation, development, and production of high-quality products, both through carefully selected production platforms—refined over years of fine-tuning every detail—and directly within the company's own workshop.
The true engine and heart of the company are the research office and the pattern-making and prototyping department, where technology, experience, and craftsmanship come together to bring ideas to life.
About Us
Prestigious Collaborations
Pretty boasts important collaborations with high-end national and international brands, confirming its reliability and expertise in the industry, always striving to build relationships of trust and mutual respect that last over time.